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INTERNATIONAL SPORTS EVENTS · VENUE OPERATIONS · BROADCAST
Ruth Hossein
I run the operations behind large live events — venues, accreditation, delegations, rights holders. The part that has to work before anyone notices it exists.
EXPERIENCE
9+ years, international events
BASED IN
São Paulo, Brazil
LANGUAGES
Spanish · English · Portuguese
MOBILITY
Available to relocate for the length of an event
MATCHDAY COORDINATION, IN REAL TIME
SCALE
The operations I have been responsible for.
9+
years in international sports events
13
venues coordinated at the Buenos Aires 2018 Olympic Park
300+
staff across 30 functional areas
40,000
daily spectators served
10
countries covered for CONMEBOL competitions
300+
matches delivered per season
60,000+
accreditations and 300,000 tickets per season
400+
athletes and officials from 26 national federations
RANGE
Football is where the appointments are right now. It is not the range.
I came into events from the field of play: Argentina national team in Olympic weightlifting and Olympic wrestling, South American medalist in 2013. Then the Youth Olympic Games, wrestling championships, futsal, football, live broadcast.
Every one of them runs on the same spine — a schedule that cannot slip, a venue with competing tenants, delegations and rights holders who need access, and a chain of command that has to hold the moment something goes wrong. The discipline changes. The operation does not.
Olympic multi-sport games
Wrestling
Weightlifting
Futsal
Football
Live broadcast & streaming
VIP hospitality
PITCHSIDE BROADCAST POSITION, BEFORE KICK-OFF
TRACK RECORD
Nine years, four countries, one line of work.
Match Director
Federação Paulista de Futebol · freelance
The federation’s official representative at Paulistão and Copa São Paulo matches — single point of contact between federation, clubs, refereeing, policing and stadium management.
Broadcast Venue Manager
CONMEBOL · freelance
On-site liaison between host broadcast, international rights holders, CONMEBOL and venue authorities at Libertadores, Sudamericana and Futsal Copa América. Maracanã, Nilton Santos, Allianz Parque, Arena do Grêmio — all confirmed FIFA Women’s World Cup 2027 venues.
Chief Strategy & Innovation Officer
Canal GOAT
Led a 15-person cross-functional team at a sports streaming channel holding rights across six international leagues. Built its governance frameworks, KPI structure and operational documentation.
Content & Operations Manager
The Women’s Cup · Brazil & Italy
Operations for an international women’s football tournament across two host countries and four clubs — Palmeiras, Pachuca, Racing Louisville and São Paulo FC. Ran the Italy edition remotely.
Hospitality Venue Manager
CONMEBOL · freelance
VIP and sponsor hospitality at Libertadores and Sudamericana Finals. 13 simultaneous sponsor activations and 1,500+ guests at the 2024 Final at Estadio Más Monumental.
Head of Operations
Canal GOAT
Production and commercial operations for a live sports channel: workflows, risk controls and quality standards across producers, coordinators and technical staff.
Event Project Manager
IMG — CONMEBOL’s commercial & media rights agency · Asunción
Coordinated a network of 60+ venue managers across 10 countries over 300+ matches a season. Delivered the Finals at Maracanã (2020), Centenario (2021), Monumental de Guayaquil (2022) and Mario Kempes (2022).
Commercial & Broadcast Venue Manager
IMG · Argentina & Uruguay
Matchday operations at Estadio Monumental, La Bombonera and Pedro Bidegain — and the editorial build of CONMEBOL’s first Club Manuals.
Head of Services & Venue Vice-Manager
United World Wrestling — Americas
Senior Pan-American Wrestling Championships: accreditation, transport, accommodation and arrivals for 400+ athletes and officials from 26 national federations.
Olympic Park General Coordinator
Buenos Aires 2018 Youth Olympic Games
13 venues, 300+ staff, 30 functional areas, 40,000 daily spectators. Reported directly to the International Olympic Committee and wrote the Park’s Policies and Procedures Manual.
Professional athlete
Argentina National Team
Olympic weightlifting (2010–12) and Olympic wrestling (2012–17). South American medalist 2013; 5th at the 2013 Pan-American Championships.
LEGACY
The part that outlives the event.
Operations get forgotten the day after. Documentation does not — these are still in use:
The first Club Manuals for CONMEBOL Libertadores and Sudamericana.
A redesign of CONMEBOL’s annual Venue Manager workshops around real operational incidents — still standard practice today.
The Policies and Procedures Manual for the Buenos Aires 2018 Olympic Park.
Issue trackers and risk registers used across three seasons of continental competition.
WHAT I DO
The work I get called in for.
Venue operations & readiness
Multiple functional areas, one line of command.
Accreditation & access management
At the scale of tens of thousands per season.
Delegation & athlete services
Transport, accommodation, arrivals, protocol.
Broadcast & rights-holder liaison
Positions, world feed coordination, compliance.
Hospitality & sponsor activations
VIP programmes, vendor and brief management.
Operational documentation
Manuals, SOPs, issue trackers, risk registers.
Multi-stakeholder coordination
Federations, clubs, venues, police, media.
Live incident escalation
Decisions made while the event is running.
CREDENTIALS
Formal credentials.
FIFA/CIES Diploma in Sports Management
Catholic University of Argentina, 2018
B.A. in High-Performance Sports
National University of Lomas de Zamora
Technical Degree in TV Production & Filmmaking
CIEVYC, Buenos Aires
Technical Degree in Combat Sports
National University of Lomas de Zamora
LANGUAGES
Three languages, all of them working languages.
Spanish
Native
English
Fluent — international headquarters and rights holders
Portuguese
Fluent — daily working language in Brazil
CONMEBOL SUDAMERICANA · ESTÁDIO DO MORUMBI, SÃO PAULO
AVAILABILITY
Open to event-length contracts.
Paid appointments with organising committees, host broadcasters, federations and their contractors — operations, venue management, services and broadcast alike. Not volunteering.
Events I follow and want to work:
Olympic Games · FIFA competitions · Pan American Games · South American Games · Asian Games · World championships across sports · Hyrox circuit · Large-scale live events
Right to work in Brazil · Valid US visa · Available to relocate for the length of a tournament
CONTACT
Get in touch.
São Paulo, Brazil · UTC−3
Ruth Hossein
International event operations
Updated 2026